What is accessibility?
"Accessibility" is the art of making a website accessible to disabled users. It is not a single technology or a single practice. Instead, it is a suite of standards and best practices.
Is accessibility expensive?
Some elements of accessibility can be expensive. For example, adding closed captioning to videos is not always cheap. However, there are simple things you can do to make a website more accessible such as adding a "jump to contact" link in the top of your HTML. This enables blind users with screen readers to skip over navigation to easily access the page content.
How does accessibility drive results?
The National Institute on Disability and Rehabilitation Research estimates roughly 10% of users have one or more disabilities that affect their Internet usage. Beyond reaching more people, implementing accessibility best practices coupled with search engine optimization (SEO) recommendations can improve the overall performance of your website.
