What does the process of "buying online advertising" include?
Five Q assists organizations in purchasing online advertising in order to drive traffic to their website, and convert that traffic into meaningful actions. The process includes understanding:
- Your advertising budget
- The return being expected
- The timeframe on meeting the return
- Expectations for budget to be spent on each return
- Measurements for success
During this discovery phase, we consider tactics such as free giveaways, advertising content or products, and building brand awareness. These tactics are then vetted based on how they would be implemented, for how long, and when they should be rotated for the greatest effect.
Once we've defined the initial strategy, Five Q partners with your organization to identify websites and other niche organizations that have high potential to connect you with your target audience. Through meaningful interactions with your organization, we can negotiate reasonable rates with strategic promotional partners. Five Q then creates a schedule and coordinates details for timing, review, and refreshing the advertising. We can also provide design services to create ads as necessary.
Most importantly, Five Q develops a reporting structure to evaluate the return on investment. As we review the results, we can quickly terminate or tweak a partnership without an organization having to spend significant budget and time. Through our partnership, organizations can stop spending advertising dollars blindly and see a meaningful return on every dollar spent.
Does Five Q receive any type of commission from its promotional partners?
Sometimes advertising agencies are offered bulk discounts for buying for multiple clients. Five Q does accept these discounts, and they never exceed 15%. We are glad to let you know when that occurs.
How does buying online advertising drive results?
Five Q distinguishes itself through its focus on ROI and by maintaining a rigorous reporting structure. Analyzing the effectiveness of an online advertising campaign is the central focus of our efforts. We examine users' experience in detail from the beginning (e.g., clicking on an ad) to the end of the process of the desired outcome (e.g., making a donation). We analyze each interaction in the process and track statistics including sales per visit, dollars per visit, or drop-out percentage to ensure that your goals are being met.