What is eCommerce or an online store?
An online store allows you to sell your products directly from your website and handle online payment processing for these orders. Good online store systems will allow you track transactions, provide shipping options, and develop reports for accounting and inventory purposes.
Can’t I just sell my stuff on Amazon or other third-party websites?
Yes, you can. However, if you invest in a custom-programmed online store, you will have more control over all the details such as how products are displayed, how products are priced, which products are featured, which shipping methods are provided, and the discounts for multiple purchases. You determine the experience, instead of somebody else, without losing a percentage of your sales to an outside vendor managing your products.
How does eCommerce drive results?
A custom eCommerce solution puts you in control and can increase sales. You are able to present exactly the products you want, in exactly the way you want. If you know that most people are looking for a certain book, you can feature it on the front page. If everyone searches for items by the broadcast date, you can make that a searchable field. A store that fits the way your customers shop will drive results!
