What is your web statistics and analytics service?
The insights gained from understanding your web statistics are crucial to improving your online results. No longer is it enough to measure visits and pageviews. As part of our retainer service, Five Q helps you follow the right metrics, gain insight about your users, and recommends improvements to increase results. Insights translated to action equals results—that is the Five Q promise.
What tools do you recommend?
We recommend Google Analytics for most ministries' and non-profits' website analytics. It is free and offers a robust feature set including eCommerce tracking, campaign tracking, funnel tracking and donation tracking. We will sometimes augment your analytics tools with other tools such as Quantcast for learning demographics, and Omniture or Webtrends for additional analysis.
Do you handle both on-site and off-site analytics?
On-site analytics measures a visitor’s interaction with your website. Off-site web analytics refers to the measurement of those aspects on the web but outside of your website. This could include a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that are happening on the Internet as a whole. At this time, Five Q provides expertise in on-site analysis. We have dabbled in the off-site metrics, but we are not going to claim to be experts. Yet.
How do web statistics and analytics drive results?
Analyzing your web statistics provides crucial information regarding how people are interacting with your website. You can increase sales by adjusting checkout features to lower cart abandonment rates. You can increase donations by doing A/B testing on your landing pages. You can increase your reach by understanding the keywords that are drawing people to your website. You can improve your navigation by analyzing the words people use to search your internal search engine. These are just a few examples how Five Q retainer clients benefit from our regular web statistics and analytics reviews.
